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Procurement is Fun

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Whats your story?


Posted on March 15, 2019


Whats your story?

Storytelling: Is this an essential procurement skill?

Storytelling as a marketing or communications tool is not new plus it is increasingly being recognized for its ability to engage a business audience as it creates an emotional connection, and helps build a bridge. They say in business, so often we make the mistake of selling the plane, when we should be selling the holiday…. Enter Story telling. ......................................................................................................................................................................................................................................................................................... Is it time for procurement to embrace this skill? Most departments view procurement as “the guys nobody wants to talk to” up there on the list with Dentists and lawyers hahaha..... We can blow people away with complex language and painful by the book procedures I admit. When you start to engage with stakeholders around procurement, which focuses on process and negotiation and relationship management, you can see they quickly switch off, and don’t understand the value at all. Research has it that the human brain only has the capacity to remember three to five things at a time. ........................................................................................................................................................................................................................................................................... Granted, not all procurement professionals are natural orators, or shout about their achievements and most may not have a basic grounding in storytelling, however, there is little point of having excellent procurement skills if no one knows what you do yet we play such a key role in for example managing risk for the company, making sure products get into the factories, looking at innovation, sustainability and ethics. ........................................................................................................................................................................................................................................................................................So what’s your story? Share please… ........................................................................................................................................................................................................................................................................................ JOY NJAU (FCIPS)



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